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OpenAI vs Google: Token Pricing, Speed & Intelligence

Full comparison of OpenAI and Google — live token pricing, latency, throughput, context window, strengths, weaknesses, and best use cases. Updated July 2026.

OpenAI

GPT-4o, o3, and the world's most widely-used AI API

OpenAI is the creator of the GPT model family and the ChatGPT product. Their API provides access to frontier models including GPT-4o, the o-series reasoning models, and the GPT-4.1 long-context family. Pricing is competitive for frontier-tier capability, with prompt caching available on most models.

CodingChatVisionReasoningAgents
Proprietary models

Google

Gemini 2.5 — the largest context window at the lowest frontier price

Google DeepMind's Gemini family offers some of the most competitive frontier pricing, with Gemini 2.5 Pro delivering top-tier intelligence at $1.25/1M input tokens. The 1M+ token context window is the largest available. Gemini 2.5 Flash is a standout efficient model for vision and multimodal tasks.

VisionLong-contextCodingMultimodalCost-efficiency
Proprietary models

Key metrics

Cheapest input ($/1M)

Cheapest output ($/1M)

Peak throughput

Best latency (TTFT)

Intelligence score

Context window

Live token pricing

Strengths & weaknesses

OpenAI

Largest ecosystem & third-party integrations
Best-in-class function calling & structured outputs
Prompt caching on all major models
o3/o4-mini reasoning models for complex tasks
1M+ token context on GPT-4.1
No open-weight models — full vendor lock-in
Output pricing is among the highest for frontier tier
Rate limits can be restrictive on lower tiers

Google

1M+ token context window — largest available
Best price-per-intelligence at frontier tier ($1.25/1M input)
Native multimodal: text, image, audio, video
Gemini 2.5 Flash is the best efficient vision model
Free tier available via Google AI Studio
No open-weight models
Complex tiered pricing based on context length
API reliability has historically lagged OpenAI

Key differentiators

OpenAI

The most widely-integrated LLM API — virtually every AI framework and tool supports OpenAI natively.

Google

Gemini 2.5 Pro delivers frontier-tier intelligence at $1.25/1M input tokens — the best price-to-performance ratio among all frontier models.

Frequently asked questions

OpenAI FAQs

How much does the OpenAI API cost?

GPT-4o costs $2.50/1M input tokens and $10/1M output tokens. GPT-4o-mini is $0.15/$0.60 per 1M tokens. Prompt caching cuts input costs by 50% on eligible requests.

What is the difference between GPT-4o and o3?

GPT-4o is a fast, multimodal model optimised for chat, vision, and coding. o3 is a reasoning model that uses chain-of-thought to solve complex problems — it is slower and more expensive but significantly more capable on math, science, and hard coding tasks.

Does OpenAI support prompt caching?

Yes. Prompt caching is available on GPT-4o, GPT-4.1, o3, and o4-mini. Cached input tokens are billed at 50% of the standard input price, making long-context and repeated-system-prompt workloads significantly cheaper.

Google FAQs

How much does the Google Gemini API cost?

Gemini 2.5 Pro costs $1.25/1M input tokens (up to 200K context) and $10/1M output. Gemini 2.5 Flash is $0.15/$0.60 per 1M tokens. Gemini 2.0 Flash is even cheaper at $0.10/$0.40 per 1M tokens.

What is the context window for Gemini models?

Gemini 2.5 Pro and Flash both support a 1,048,576-token (1M+) context window — the largest available from any major LLM provider. This makes them ideal for processing entire codebases, books, or long document collections.

Does Gemini support vision and multimodal inputs?

Yes. All Gemini 2.x models natively support images, audio, and video inputs alongside text. Gemini 2.5 Flash is particularly strong for vision tasks at a low cost.

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